Seasoned Events has introduced a ‘pedometer challenge' to reduce the company's reliance on cars and public transport.
The initiative will see a target of 150 miles set for staff and management to walk to meetings, trial meals and site visits, following analysis of the business mileage from 2012.
Colin Sayers, managing director at Seasoned Events, part of Crown Group, said: "The whole team is committed to reducing waste and ensuring we develop a positive approach to our carbon footprint.
"One way of making it more fun and competitive is by setting a challenge that we can all take part in. With so many of our meetings and events taking place in central London venues, it made sense to encourage staff to walk whenever they had the opportunity."
The pedometer challenge is part of wider efforts to achieve Season's targets of becoming a more sustainable business and maintaining its ISO 14001 accreditation for environmental management.
Previous green initiatives have included managing the recycling of 85.2 tonnes of annual waste and increasing the amount of e-Tenders to develop a paperless business development channel.