Foodservice and facilities management firm Servest has launched a new business and industry catering brand called Angel Hill Food Co, as it continues to grow its catering division.
The company, which recently announced its new signature coffee brand Groundhouse, hopes to capitalise on clients being swayed by a catering offering as part of total facilities management tenders.
John Hamill, managing director of catering for Servest, said: "We're delighted to introduce Angel Hill into the catering world. It's great to be pioneering a new way forward for the industry and to be seen as setting the trend in terms of catering services.
"Everyone who has worked on the creation of Angel Hill really has a love for good food and exceptional service and has put everything into making sure it will be a success."
Chris Ince, chef director, added: "It's been amazing to work with such an enthusiastic team of people on something so significant. Pushing boundaries and delivering something out of the norm aligns with Servest's focus on originality. Essentially, we wanted to create something that was ahead of the curve and we feel that with Angel Hill, we have achieved this."
Servest said it decided to introduce Angel Hill in response to the changing attitudes towards contract catering and the evolving tastes and demands of customers.
The brand will have an emphasis on sustainably sourced foods aimed at the health conscious customer.
Last month, Servest acquired Catering Academy, an independent contract catering firm working in the education, healthcare and business and industry sectors.
Servest's catering division now has a turnover of £100m and the company plans to increase the figure to £200m in the next three years with organic growth and acquisitions.
Servest Group employs more than 23,000 people over 7,000 sites across the UK.