Sodexo Prestige London has become the latest caterer to launch a sustainable fish initiative by promoting less fashionable, under-used fish at its client restaurants and venues.
The caterer's "seastainable catch of the day" scheme will see fish varieties such as dab, gurnard and pouting promoted as gourmet fish specials to help protect overfished species like cod.
Sodexo Prestige London, in partnership with supplier Direct Seafoods, will select its fish from the catches landed by fishermen along the South Coast rather than pre-order more traditionally popular varieties.
James Greetham, managing director of Sodexo Prestige London, said: "Marine fish is a precious and sadly declining resource. We are trying to help create a stronger market for under-utilised fish species.
"By using what is easily available and plentiful, we can keep a variety of great tasting and healthy, fresh fish on our menus in an entirely sustainable manner."
Sodexo Prestige London has joined a growing trend for contract caterers to demonstrate their commitment to sourcing sustainable fish.
Compass Group banned 69 endangered fish species from its menus in 2009, while earlier this year Lusso - part of CH&Co - launched an initiative called Ugly Fish Friday in which it will serve less popular fish varieties every week.
BaxterStorey, Caterlink, Holroyd Howe, Vacherin and Restaurant Associates are among a number of hospitality businesses in London to sign up to Sustainable Fish City, a campaign to turn London into the world's first city where businesses, hospitals, universities, schools and citizens all eat sustainable fish.
By Janie Manzoori-Stamford
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