Sodexo Prestige - the event hospitality and fine-dining arm of Sodexo - has won a multimillion-pound exclusive contract with Headingley Experience.
Catering, hospitality and retail services will be provided for Leeds Rhinos, Leeds Carnegie and Yorkshire County Cricket Club, all of which come under the Headingley Experience, as part of the long-term deal.
David Johnson, managing director, Sodexo Prestige England and Wales, said the new business was a good opportunity to showcase the caterer's abilities in the Yorkshire area and attract further business.
"Annually, we deliver in excess of £18m in conference, business and event sales, but we are looking to grow in this area and Headingley Experience is a perfect example of how we will do this," he explained.
Sodexo Prestige, which took over last month, is responsible for providing catering services at all international test matches and one-day internationals, while its hospitality sales team manage all sales and marketing activity for non-match-day events.
A core team of 14 full time staff will manage the operation with the support of around 650 temporary employees, depending on the demands of each event.
Commenting on the new partnership, Leeds Rugby commercial director Rob Oates, said: "You only need to look at the other events and sporting organisations that they currently work with to realise that they will help us build our business in the future, continue to deliver excellence to our customers and maintain the high reputation we have at Headingley Experience."
By Janie Stamford
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