Sourced Market to open its first fixed site at St Pancras
It was created in 2007 by festival fans Ben O'Brien and Tim Harvey - who became disenchanted by the food provided at shows - to promote fresh, seasonal, healthy and, where possible, locally-sourced produce.
Since its successful debut at the Innocent Village FÁªte in Regent's Park, Sourced Market has travelled around the country, setting up unique markets of all sizes at such events as Lovebox and The Big Chill.
"For a while now, we have wanted to bring all the benefits of a great produce market to London's busy commuters, seven days a week," said O'Brien. "The station in turn wanted a genuine and independent produce market with great food and knowledgeable and passionate staff - exactly what Sourced Market is all about."
The fixed St Pancras site - which will be located opposite the ticket office and local Starbucks at street level - will be designed by interior designer Shan Clarkson, who was responsible for such iconic venues as the Bloomsbury Ballroom, the Atlantic Bar & Grill and Denim.
Packaging will be minimal, recyclable and preferably made from recycled or sustainable sources.
The often award-winning food on offer will include wines and beers, cheeses from Neal's Yard Dairy, sustainably-sourced fish and seafood from Looe in Cornwall, free-range meats from Jody Scheckter's biodynamic Laverstoke Park Farm, and freshly-baked breads and pastries from Flour Power City and Flour Station.
The market will also feature a deli offering a new menu each day of salads, fresh pasta, pies, patés and cooked dishes.
A dedicated website, Collect & Go, will allow customers to pre-order food for collection on their way home from the market, which will open seven days a week.
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By Angela Frewin
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