Starbucks set to open more airport and train station outlets
Starbucks is set to open another 150 outlets in airports and railway stations across Europe over the next three years after signing a deal with travel concessions company SSP.
Under the agreement, announced today, the coffee shop giant will give SSP licensing rights to the Starbucks brand in a number of significant markets, including France, Germany and the UK.
"This collaboration aligns with our strategy to accelerate growth in our international business," said Howard Schultz, chairman, president and chief executive of Starbucks.
"It provides us with a strong platform to further expand the Starbucks brand across Europe."
Andrew Lynch, chief executive of, SSP, added: "SSP and Starbucks have a shared passion for delivering the very best quality beverage and food offerings for consumers worldwide.
"We are excited about the opportunity to deliver the Starbucks Experience to travelling consumers in these key European markets."
Starbucks has signed a number of licensing deals in recent months, including agreements with the University of Surrey, Village Hotels and Shire Hotels.
Starbucks sings licensing deal with Village hotels>>
Starbucks continues drive to be the largest coffee chain>>
Alpha Airports to operate stores at UK airports>>
By Daniel Thomas
E-mail your comments to Daniel Thomas here.
|
|