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Staycations on the rise as Brits remain positive about holiday plans

22 June 2016 by

Staycations are set to be more popular among British consumers this year.

That's according to the latest Greene King Leisure Tracker, which claimed British households were still optimistic about their holiday plans despite ongoing economic and political uncertainty surrounding Britain's membership of the European Union.

Some 71% of adults expecting to take at least one holiday between now and the end of 2016.

Of those, around 85% expect to take at least one domestic holiday - a 3% increase on a year ago.

Meanwhile, eating out is the activity people are looking forward to most, with 87% of those taking a staycation stating they plan to dine out during their trip. Drinking out is the second most popular activity, with 69% overall saying they'll enjoy a drink while on their break.

Overall, the average British household spent £207 on out of home leisure in May; a £7, or 3%, decrease year-on-year.

Greene King said the decline was likely to have been impacted by half-term falling in June, and was driven exclusively by an £8, or 10%, fall in "other leisure" spending. Drinking out once again showing resilience with a small £1, or 2%, increase year-on-year.

Commenting on this month's Leisure Spend Tracker, Rob Rees, Greene King group marketing director said: "On the eve of a momentous decision for the British public, this month's Greene King Leisure Spend Tracker suggests that many households are looking forward to enjoying some well-earned holidays post Referendum. Meanwhile, total leisure spending in May has fallen compared with the same period last year, driven mostly by a sizeable reduction in spending on Other Leisure activities."

Greene King, the pub retailer and brewer, operates around 3,100 pubs, restaurants and hotels across England, Wales and Scotland, of which some 1,900 are retail pubs, restaurants and hotels, and 1,200 are tenanted, leased and franchised pubs.

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