Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Stir Crazy is the latest chocolate temptation

29 June 2009 by
Stir Crazy is the latest chocolate temptation

The newest version of the stir-in drinking chocolate is Stir Crazy, which comes from Sweet Temptations, and is very interestingly packaged: the spoon is already fixed Excalibur-like into the top of the chocolate.

This is not an entirely new idea. Several makers have tested solid lumps of chocolate on the end of a stick, with the idea that the chocolate is dipped into a cup of hot milk. The consumer can either stir the entire ‘lump' into the milk, or stop when they have reached the thickness of blend they wish. One recent brand launch flavoured the chocolate with Cointreau, and used the brand in its promotion.

The Sweet Temptations product is promoted as a premium one. The cocoa content varies from 28 per cent for the white chocolate flavours, 40 per cent for the milk chocolate flavours and up to 85 per cent for plain chocolate. The suggested mix is 200cc of milk per 50gm spoon. The suggested selling price for a cup served in a hotel or cafe would be at least £3.00 - £3.50.

The chocolate lumps, with their attached wooden spoons, are packed individually in clear film with a card header. The shape is such that they stand naturally vertical for display.

There is a starter pack, which offers a selection of 120 ‘spoons' for £174. There are 40 different flavour options ranging from the expected hazelnut, praline and espresso to orange, wasabe and banana, and even Indian spices.

By Ian Boughton

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking