Supplier News: Heinz brown sauce

02 February 2007
Supplier News: Heinz brown sauce

With more than 75% of consumers expecting to see brown sauce on the table when they eat out and over half of those expecting it to be HP, Heinz Foodservice has launched a range of new formats for its legendary Brown Sauce brand!*

The new portions are aimed specifically at the foodservice market and are suitable for all budgets and styles of eating establishment.

Commenting on the new product offering Claire Vaughan brand manager at Heinz Foodservice said: "We are extremely proud to own a product that is as iconic as HP and feel that by introducing a wide range of new portions we will in turn become a one stop shop for all of the nation's favourite sauces."

HP Brown Sauce will be available in four new portion sizes:

• The HP 12g sachet is a cost effective way for outlets to offer a branded sauce.
• The HP stick can be used by caterers looking for a more premium offering and is easy to open with a small nic tear at the side.
• The HP dip pot provides a slightly larger portion and is easy to share. Its wider surface area means it's ideal for dipping.
• HP SqueezMe! is the revolutionary design that was first launched for Heinz tomato ketchup last year and already has a huge following - it recently sold its 10 millionth pod! The SqueezeMe! pods enable caterers to increase their profits as research shows that customers are happy to pay up to 15p per portion.

HP Brown Sauce has been produced for over one hundred years, with a unique and distinctive taste sensation made from a blend of fruits, spices and malt vinegar, it comes as no surprise that it has become the nation's favourite Brown Sauce.

* Omnibus Survey May 2005

To Buy It! call: Rod Baker on 0800 575 755

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