Supplier News: Semi-skimmed milk now lasts longer with Fresh Viva Milk

02 February 2007
Supplier News: Semi-skimmed milk now lasts longer with Fresh Viva Milk

Pritchitts has launched Fresh Viva Milk, individual 200ml cartons of semi-skimmed fresh milk, superpasteurised with an extended chilled shelf life.

Ideal for today's busy, health conscious consumers wanting a convenient yet nutritious drink, Fresh Viva Milk is refreshing and excellent value for money. And with a chilled shelf life significantly longer than standard fresh milk, it results in less wastage and savings in administration costs as fewer deliveries need to be made.

Simon Muschamp, Head of Marketing, Pritchitts, comments: "Fresh Viva Milk offers the delicious taste of fresh milk to keep customers satisfied and boasts the same nutritional value, but also has the added benefit to caterers of a significantly longer shelf life."

Particularly suitable for chilled vending in schools, Viva Milk has been developed inline with the new Nutritional Standards for School Lunches and Other School Food, thereby providing the perfect substitute to fizzy drinks for thirsty children at break times. According to The Dairy Council, milk is one of the most nutritionally complete foods, as it provides substantial amounts of a wide range of essential nutrients.

Simon continues: "Viva Fresh Milk is packed full of essential nutrients and vitamins needed to maintain healthy bones, teeth, digestion and concentration, including calcium, protein and vitamin B."Viva Fresh Milk requires refrigerated storage and is ideal in a whole range of outlets including chilled vending, schools, garage forecourts, travel, leisure outlets and theme parks.

Pritchitts Fresh Viva Milk comes in pack sizes of 27 x 200ml cartons, each with a straw, and is available through major wholesalers.

Pritchitts is a Lakeland Dairies company.

To Buy It! call: Customer Care on 0845 1300 307

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