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Survey finds Olympic food is going British

23 February 2011
Survey finds Olympic food is going British

More than half of British hotels, restaurants, pubs and catering companies are planning to use more British food to draw in customers during the 2012 Olympics.

That's the finding of a survey by the International Food Exhibition, produced exclusively for Caterer.

A similar proportion (52%) think the Olympics offer a realistic opportunity for business, although 13% admit that they still haven't done anything to prepare for the event.

Despite that, more than half of food service operators are planning to introduce more themed menus during the games (51%), while almost a third (29%) are planning increased prices.

And not one business surveyed said it wouldn't do anything to capitalise on the Olympics.

Olympi -Food graphs
Olympi -Food graphs

By Neil Gerrard

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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