With duty on alcohol increasing by 2%, on top of the credit crunch, that ‘drink' may increasingly be coffee… Gone are days of long business lunches, more likely it's "a cup of coffee and a sandwich".
As Helena Spicer, leisure analyst at Mintel, said recently in CITY AM: "Unlike a year ago, business meetings are now as likely to be conducted over a coffee as they are a multi-course meal. ‘Short and sober' has replaced ‘long and boozy."
But High Street coffee shops are not especially conducive to business conversations; trying to hold a business meeting on a tiny table, crushed between piles of shopping bags is not easy. One alternative is to create your own relaxed environment, an area less formal than a meeting room, a place where you would go after a meeting to continue discussions - essentially, a ‘coffee shop' in-house. It's easier to achieve than one might think
The next few years are going to be tough - even the consummate politician, Gordon Brown, has been forced to admit that. Companies will need to look at different ways of doing business and the in-house 'coffee shop' has a lot going for it.
For more information about the Milano system, call 0800 742 842 or visit Nescafé Beverage Solutions.