We live in a digital age. Attention spans are shorter and increasingly the public wants information in a quick and digestible format.
Even prior to the advent of the internet it was recognised that a picture paints a thousand words, but the maxim is even more relevant in the world of 140 character social media posts. Images are the easiest way to explain a new dish, drink or design, and though you will want professional shots for your site and marketing material, there are a host of opportunities for those with a grasp of what makes an appealing photo.
While the promotional effects of a quality image can be spectacular, a poor representation of your operation can have an effect as dramatically negative. The problem is that good photography is expensive, and it's not always possible to plan to capture the moment.
So, this week, we look through the eyes of the photographer to explain the tricks of the trade that will enable you to advertise your food and facilities without forking out for professional shots each time (Food photography - Picture perfect). With tips from the professionals on everything from lighting to lenses, we offer all the advice you need to ensure your shots will tempt in trade.
By James Stagg
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