The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Tourism strategy 'long on vision, short on implementation' – Ufi Ibrahim

04 March 2011 by

British Hospitality Association (BHA) chief executive Ufi Ibrahim has accused the Government's Tourism Strategy, published today, as being "long on vision but short on implementation".

Ibrahim said she was pleased that the Government showed its commitment to the hospitality, leisure and tourism sector with the report but was concerned that some of the policies, which include empowering local authorities and Local Enterprise Partnerships to support tourism, may not be implemented.

"While the strategy is long on vision, it appears to be short on how that vision will be translated into reality," she said.

She warned that the Government had given very little detail on how LEPs would be structured and financed. "It's very difficult to see how effective LEPs will be for hospitality and tourism, and that's a significant risk to the industry's latent potential for regeneration and job creation in precisely those areas of the country where it is most needed."

She was also concerned that the Strategy made little mention of the high VAT rates the industry was facing: "VAT has become one of the most pressing issues facing the industry. The present high rate is making UK tourism very uncompetitive. In the latest World Economic Forum Global Travel & Tourism Competitiveness Monitor, the UK ranks 133rd out of 133 countries in terms of price competitiveness.

"So we are spending £100m on seeking to attract 4m additional visitors to the UK just at a time when the UK is bottom of the international price competitiveness league. This serious price disadvantage also encourages potential staycationers to vacation overseas.

"This is completely counterproductive to the Prime Minister's objective to grow domestic tourism from 36% to 50% of total tourism spend by UK residents - an objective which we heartily applaud. We need far more action on this issue than the strategy seems willing to deliver."

But she was more welcoming of the Government's proposals on an industry task force to cut red tape, and a commitment to improve staff and management skills across the industry.

May bank holiday move and red tape task force proposed in Tourism Strategy >>

Ufi Ibrahim - the right choice for a tough job? >>

BHA chief Ibrahim criticises Government for dragging feet on tourism >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking