A survey carried out by Travelodge has revealed over half of British adults dine out for breakfast twice a month, spending an average of £10.65 per visit.
The hotel firm estimates that this equates to an annual spend of £13b.
The survey of 3,000 Brits, which investigated breakfast habits, also found that 53% of people felt that dining out for breakfast was better value than dining out for dinner making it a more popular time to take friends and family out for a meal.
The hotel chain carried out the survey to support its new unlimited breakfast menu which has been launched across 150 of the company's hotels worldwide.
Shakila Ahmed, a spokeswoman for Travelodge, said: "More Britons go out for breakfast now than ever before. It's become a key part of our modern lifestyle and it has gained the same status as dining out for dinner.
Across our restaurants, we are seeing more business meetings and social gatherings taking place at the start of the day over a hearty breakfast."
"Briton's breakfast choices are very diverse and it is interesting to see such a North v South divide. Our own customers are telling us they value variety through a choice of great coffees, healthier options, as well as the traditional full cooked breakfast."