Travelodge estimates £13b annual spend on dining out for breakfast

12 September 2016 by
Travelodge estimates £13b annual spend on dining out for breakfast

A survey carried out by Travelodge has revealed over half of British adults dine out for breakfast twice a month, spending an average of £10.65 per visit.

The hotel firm estimates that this equates to an annual spend of £13b.

The survey of 3,000 Brits, which investigated breakfast habits, also found that 53% of people felt that dining out for breakfast was better value than dining out for dinner making it a more popular time to take friends and family out for a meal.

The hotel chain carried out the survey to support its new unlimited breakfast menu which has been launched across 150 of the company's hotels worldwide.

Shakila Ahmed, a spokeswoman for Travelodge, said: "More Britons go out for breakfast now than ever before. It's become a key part of our modern lifestyle and it has gained the same status as dining out for dinner.

Across our restaurants, we are seeing more business meetings and social gatherings taking place at the start of the day over a hearty breakfast."

"Briton's breakfast choices are very diverse and it is interesting to see such a North v South divide. Our own customers are telling us they value variety through a choice of great coffees, healthier options, as well as the traditional full cooked breakfast."

Catering for early birds: top breakfast trends >>

Travelodge expected to open Quayside hotel in Newcastle >>

Alton Towers owner acquires 55 Travelodge hotels for nearly £200m >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking