Search
The Caterer

UK caterers get loyalty scheme

08 July 2005
UK caterers get loyalty scheme

The UK's first caterer loyalty programme has been launched by US marketing company BI Worldwide.

The Foodservice Rewards scheme allows caterers to earn points when buying products from participating brands, which can be traded in for prizes such as digital cameras and days out.

The online project, which was pioneered in the USA, claims that it is different from existing schemes because it has a range of manufacturers on board and it rewards the end-user.

Nestlé and Young's Bluecrest are already signed up in the UK.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!