People in the UK are expected to spend in excess of £650m celebrating Bonfire Night and Hallowe'en, according to a YouGov Sixth Sense report.
While only 29% of adults will actually participate in an activity to celebrate Bonfire Night, those who do take part are expected to spend an estimated £386m.
Although slightly less popular than Bonfire Night, 53% of adults agree that Halloween is a "fun event for kids". But despite relatively warm feelings for the event, only 23% of adults will actively participate in an activity to celebrate Hallowe'en.
For Hallowe'en 2012, consumers in the UK will spend an estimated £268m.
Some people have negative impressions of Hallowe'en, however, seeing it as an "unwelcome American cultural import" with 45% in agreement. Furthermore, not everyone is convinced that "trick or treating" is harmless fun for kids (33%).
Commenting on the findings, YouGov SixthSense research director James McCoy said: "The really interesting thing about this report is that the number of people actively taking part in these events is still rather low, and so the big opportunity for operators and retailers is to get the high percentages of people who feel favourably about Bonfire Night and Halloween out celebrating, and of course spending money."
Total sample size was 2,167 UK adults aged 16+. Fieldwork was undertaken 1st - 8 October 2012.
By Lisa Jenkins
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