Tourism groups UKinbound and the Tourism Alliance have welcomed the chancellor's announcement of £40m extra funding for tourism and economic growth.
Both bodies have announced support for the cash injection into the tourism industry confirmed by Chancellor George Osborne in his Spending Review yesterday, a fund that was also described as a boost to regional economic growth, with the potential to create thousands of new jobs over the next three years.
UKinbound stated that it was "thrilled" with the tourism funding increase, while the Tourism Alliance estimated that the funds could boost industry revenue by over £600m, and create almost 4,000 new jobs.
UKinbound also welcomed the chancellor's decision to keep national museums entry free, after fears that he might impose a ticket fee on certain sites.
Deirdre Wells, UKinbound's chief executive officer, said: "We are delighted at the chancellor's decision. We have long been campaigning for increased investment in tourism [as] our national and regional tourism boards are vitally important for our 350 members. This will greatly help to enhance the key role that tourism plays in our economy."
Bernard Donoghue, Tourism Alliance's chairman, called the Review "extremely pro-tourism", and added: "This fund will give this sector the tools it needs to boost the UK's status as one of the world's premier destinations for both leisure and business visitors."
Donoghue also called the statement "a pat on the back" for the 3.1 million people working in the sector.
The Tourism Alliance was set up in 2001 with support of the secretary of state for culture, media and sport, and currently comprises almost 50 tourism industry associations and 200,000 industry businesses across the UK.
UKinbound is a trade association focusing on inbound tourism to the UK and seeks to raise awareness of its importance to the UK among the government, media and general public. Its most recent campaigns have included Tourism ABC, which called on the government to acknowledge, build and commit to tourism as a means of driving up employment and export income.
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