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Visit London to launch Europe-wide marketing campaign

30 October 2006
Visit London to launch Europe-wide marketing campaign

Tourist board Visit London will today launch a Europe-wide outdoor marketing campaign.

The billboards advertisements, designed by agency Rainey Kelly Campbell Roalfe, will run for two weeks at Custom House DLR station in London and various other cities including Rome, Milan, Berlin and Madrid.

The images were created and themed section by section from sightseeing to nightlife by artist David Mach.

Each panel has been put together on boards 4ft high and 8ft long. The final piece stands at over 32ft long.

The images were created by hand, using images from around the capital from magazines and photographs, a collage was created in perfect perspective.

London and Kent to get a £115m boost from Tour de France >>

Spring campaign from Visit London >>

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By Melinda Varley

This article originally appeared on mad.co.uk, the website which delivers business insight to professionals in marketing, media, new media, advertising and design.To subscribe to mad.co.uk and receive full access to their database of articles on these industries, click here.

Source: mad.co.uk

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