VisitBritain and Nando's among top 20 Twitter brands
VisitBritain and Nando's both feature in a new list of the top 20 UK brands on Twitter.
The list, compiled by Sutro Digital, ranks each brand by the number of followers it has on the popular social networking site.
Casual dining chain Nando's occupies the 15th slot with 15,925 while VisitBritain, a new entry, is just one place behind in 16th with 15,101.
VisitBritain, which earlier this month discovered it would suffer a 34% budget cut over the next five years, is also the only public sector body in the list.
VisitBritain's Head of Digital Justin Reid said: "Twitter is the best way to promote the UK in 140 characters. Our main Twitter account @VisitBritain has continually outperformed expectations since launch. In September 2010 alone it reached more than 720,000 people. It is an invaluable way for us to keep in touch with our customers, track what they are thinking, inform them about new events and launches and have fun while inspiring the world to explore Britain."
Sandie Dawe, VisitBritain's chief executive said: "This is great news because it shows that our strategy of harnessing new technology to boost the prominence of Britain as a tourism destination is paying off. The fact that @VisitBritain is up there punching its weight above the likes of LastMinute.com, Asda and Harvey Nicholls is a testament to just how powerful the Britain brand is - and the potential we have for creating a sustained increase in tourism to the UK around the 2012 Olympics."
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By Neil Gerrard
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