Service with a smile 21 February 2020 Tom Kemble of the Pass at South Lodge cooks up a pumpkin masterclass and shares why it’s important for chefs to meet their customers
In this week's issue...Service with a smile Tom Kemble of the Pass at South Lodge cooks up a pumpkin masterclass and shares why it’s important for chefs to meet their customers
Read More
Search
The Caterer

VisitBritain and Nando's among top 20 Twitter brands

29 October 2010 by
VisitBritain and Nando's among top 20 Twitter brands

VisitBritain and Nando's both feature in a new list of the top 20 UK brands on Twitter.

The list, compiled by Sutro Digital, ranks each brand by the number of followers it has on the popular social networking site.

Casual dining chain Nando's occupies the 15th slot with 15,925 while VisitBritain, a new entry, is just one place behind in 16th with 15,101.

VisitBritain, which earlier this month discovered it would suffer a 34% budget cut over the next five years, is also the only public sector body in the list.

VisitBritain's Head of Digital Justin Reid said: "Twitter is the best way to promote the UK in 140 characters. Our main Twitter account @VisitBritain has continually outperformed expectations since launch. In September 2010 alone it reached more than 720,000 people. It is an invaluable way for us to keep in touch with our customers, track what they are thinking, inform them about new events and launches and have fun while inspiring the world to explore Britain."

Sandie Dawe, VisitBritain's chief executive said: "This is great news because it shows that our strategy of harnessing new technology to boost the prominence of Britain as a tourism destination is paying off. The fact that @VisitBritain is up there punching its weight above the likes of LastMinute.com, Asda and Harvey Nicholls is a testament to just how powerful the Britain brand is - and the potential we have for creating a sustained increase in tourism to the UK around the 2012 Olympics."

VisitBritain gets some ‘tough love' in Comprehensive Spending Review >>

VisitBritain appoints interim deputy chief executive >>

VisitBritain launches iPhone app >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!