VisitBritain appeals for more investment in tourism

16 October 2007 by
VisitBritain appeals for more investment in tourism

The chairman of VisitBritain will today make a public appeal to the Government to prioritise investment in tourism when the new Department for Culture, Media and Sport (DCMS) funding is allocated.

In an address to The Annual National Conference of Visitor Attractions, Christopher Rodrigues will warn that the UK risks losing more than £2b in additional tourism income if the Government chooses not to provide modest extra funds to take advantage of the 2012 Olympics.

VisitBritain is currently awaiting news from the DCMS on its funding for the next three years.

It has requested a" modest increase" in funding for the first time in 12 years to combat increased competition for tourism spend from around the world, and specific funding to secure the tourism benefits of hosting the 2012 Games.

Rodrigues will say: "VisitBritain has had its Government grant-in-aid budget frozen for the past 12 years, which has led to significant cuts in real terms. During this time our tourism deficit has grown every year until it now stands at more than £18b.

"Now the DCMS has won additional funding from the Treasury in the Comprehensive Spending Review, it has a once-in-a-generation opportunity to promote this vital and valuable sector of the economy.

"After 12 years of flat budgets and rationalisation it is unrealistic to expect this once-in-a-lifetime marketing opportunity to come out of our already hard-pressed resources that are fully deployed elsewhere," he will add.

CSR leaves industry with no answers >>

Gordon Brown urged to up investment in UK tourism >>

Industry waits for money to back up Olympic strategy >>

VisitEngland to take overall charge of promoting England tourism >>

VisitBritain website >>

By Daniel Thomas

E-mail your comments to Daniel Thomas here.

The Caterer Blog]( Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking