Search
The Caterer

VisitBritain eyes up Russian tourist market

05 February 2013 by
VisitBritain eyes up Russian tourist market

VisitBritain is aiming to build on the enthusiasm Russians showed for the UK during the Olympic Games by achieving a 75% increase in the number of travellers from the former Soviet republic over the next eight years.

A recent National Brand Index (NBI) survey of the top 50 nations of the world revealed that two-thirds of Russians who saw the Olympic Games on television now want to visit the UK for their next holiday.

More than 210,000 Russians visited Britain in 2011, spending an average £1,450 per visit - nearly triple the average global spend.

Patricia Yates, director at strategy and communications at VisitBritain said: "In 2011 we saw a promising 24% increase in the number of Russian visitors. That growth has continued into 2012, with provisional data showing a 3% rise in arrivals up to September.

"It's our ambition to welcome 370,000 Russian visitors a year by 2020. This mission will help foster relations with key trade who can help us to achieve that goal, putting British businesses in front of decision makers and generating growth from what is a traditionally high spending market.

"The massive exposure Britain has enjoyed in 2012 has helped put us front of mind as a destination, and we are encouraged by the recent NBI survey which has seen us improve our standing among Russians."

Royal wedding to spark influx of tourists from fast-growing countries >>

Tourism minister highlights improvements to visa process for foreign visitors >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
Â
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.