Tourism board VisitBritain has signed an agreement with the Mexico Tourist Board to help boost tourism between the two countries.
The deal comes after the Los Cabos G20 summit at which the world's leaders recognised the power of tourism to create jobs and generate economic growth.
The memorandum of understanding was signed at the InterContinental Hotel in Mexico City by Christopher Rodrigues, Chairman of VisitBritain, and Gloria Guevara Manzo, the Mexican minister of tourism and head of the Mexico tourism board. Prime Minister David Cameron is currently visiting Mexico where he led the mission and is attending the G20 summit.
Under the agreement, the UK and Mexico will develop tourism initiatives with an emphasis on luxury travel, adventure, nature, beach, sport and cultural tourism.
Christopher Rodrigues (pictured), chairman of VisitBritain said: "Tourism is an industry that can deliver growth and jobs to both Mexico and Britain, at a time when the global economic environment looks challenging. Latin America is of increasing significance to Britain as we look to deliver an economic legacy from the global showcasing that will result from hosting the Olympic and Paralympic Games.
"We look forward to working closely with the Mexican Tourism Board to share key insights which will enable us to build on a Mexican inbound industry which is worth £57m to the UK economy each year."
The agreement will also see VisitBritain provide insight into destination marketing, encourage greater exchange of skills across the industry, and help foster cooperation between Mexico and the UK on tourism specific investment opportunities.
There were 78,000 visits by Mexican residents to Britain in 2011, while there were 300,000 visits by UK residents to Mexico.
By Neil Gerrard
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