VisitEngland launches Access for All campaign

16 September 2015 by
VisitEngland launches Access for All campaign

VisitEngland has launched its Access for All campaign today (16 September) to help raise awareness of accessible destinations and businesses in England.

The campaign will inform disabled people about accommodation and visitor attractions for day trips and holidays.

Following a successful pilot project with four destinations in 2013-14, VisitEngland secured a grant of €125,000 (£98,000) from the European Commission to expand the initiative.

For the past year VisitEngland has been working with seven local destination partners across the country, to create a series of access guides covering coastal, countryside and city destinations.

Research from VisitEngland showed the value of the overnight accessible tourism market was worth £3b, rising to £12.1b when day visits were taken into account. It found that over the past few years overnight trips by disabled travellers had increased by 19% with spend up by 33%.

A total of 56 businesses will be involved in the project including a mix of accommodation and attractions such as Lincoln Cathedral, Brighton & Hove Buses, Chatsworth House, Turner Contemporary, Hotel La Tour, Vindolanda Roman Fort and Nottingham Belfry.

VisitEngland chief executive James Berresford, said: "The accessible tourism market is worth a sizeable £12.1 billion to the English economy and many tourism businesses are realising that catering for disabled customers is not only a necessity but a wise investment that brings a host of business benefits. Many of the changes businesses make may be small, but combined they contribute significantly to the visitor experience."

Destinations involved and their approximate value of overnight accessible tourism include:

Kent: £60m

Birmingham: £50m

Lincoln: £9m

Northumberland: £65m

Derbyshire: £45m

Nottinghamshire: £30m

Brighton and Hove: £14m

VisitEngland to become standalone body for English tourism >>

VisitEngland secures grant for Access for All project >>

VisitEngland hails tourism opportunities of Rugby World Cup 2015 >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking