Welcome Break in deal with newsagent WH Smith to open 30-plus stores

02 May 2007 by
Welcome Break in deal with newsagent WH Smith to open 30-plus stores

Roadside caterer and service provider Welcome Break is to open 33 WH Smith travel stores after a successful pilot early this year.

The existing stores will be refitted and rebranded under the WH Smith banner during this year and will be operated under franchise.

It follows a successful trial of the newsagent at the Welcome Break service area on the M1 at Newport Pagnell in February this year.

Rod McKie, Welcome Break's chief executive, said: "The last two years have seen significant growth in customer revenues at Welcome Break and this has been due, in no small part, to our introduction of proven high street brands in our motorway service areas"

Welcome Break opens three new outlets at Eurotunnel terminal >>

Welcome Break signs deal with Eurotunnel >>

WH Smith website >>

By Chris Druce

E-mail your comments to Chris Druce here.

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking