Welcome Break launches pre-pay card for Coffee Primo

Roadside services operator Welcome Break has launched a pre-pay card for customers to use at its Coffee Primo outlets across the UK.

The card, dubbed Primo Pay, allows customers to load up their individual card with credit and then use it like a debit card to buy food and drink at each of the 28 Coffee Primo units.

Credits and top-ups are made in £5 units, with the minimum purchase being £5 and the maximum £100.

Customers will be able to check their balance on their Primo Pay card at any of the Coffee Primo outlets.

Lauren Bennett, brand manager for Coffee Primo at Welcome Break, said: "We are confident that the Primo Pay card will appeal to regular customers as well as business users who regularly visit Coffee Primo.

"It will make paying easier and also benefit customers who need to compile expenses as they will only have one receipt to administer."

The move follows similar cashless payment initiatives launched by Starbucks and Costa Coffee last year.

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By Daniel Thomas

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