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The Caterer

Wilson Vale appoints new sales director

10 March 2014 by
Wilson Vale appoints new sales director

Caterer Wilson Vale has appointed Claire Long as sales director, taking the total number of board members to five.

Her appointment comes nine months after Wilson Vale appointed Alan Beddie as operations director.

Long joins the Leicestershire-based foodservice firm from Compass Group, where she was strategic partnership director for more than six years and had responsibility for a portfolio of 300 business & industry clients.

Prior to that she worked as business development manager with Roux Fine Dining, Leith's, Eurest and for Restaurant Associates.

Commenting on her appointment, Andrew Wilson, co-founder and managing director of Wilson Vale, said: "We are confident that Claire's pedigree and reputation within this highly competitive sector will impact positively on our growth and development. Her additional operational experience gives her insight and understanding into the challenges and practicalities of running a busy catering operation.

"Our growth strategy is all about steady growth while protecting our fresh food ethos and values. By developing the board, we now have a team of talented and experienced individuals to help us to realise that vision."

Claire Long said: "It is great to be working with Andrew, Carolyne and the team to deliver sustainable new business and contribute to the continued success of this niche business that is truly focused on its clients and delivering bespoke, high quality food and service."

Wilson Vale is projecting an annual turnover of £19.5m for 2014. The independent caterer employs 550 and hold 75 clients within the B&I, independent schools and conference venue sectors.

For five years, year-on-year growth has averaged at 12% yet its culture and ethos have remained unchanged.

Wilson Vale wins Wycliffe Hall foodservice deal >>

Wilson Vale retains Royal College of Nursing contract >>

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