Yum Som on-the-go concept from ETM Group head to open in London
A new breakfast and on-the-go concept named Yum Som is to launch in London's Leadenhall Court this October.
Founded by ETM Group operator and restaurateur Ed Martin, the 1,471 sq ft, 20-cover site will be open from 7am to 7pm Monday to Friday, and seek to appeal to busy office workers, with the average spend expected to be £6 per head.
It will focus on smoothies, spiced porridge, Chinese flatbreads named shaobing, fresh juices and Union coffee. There will also be Asian-influenced salads prepared to order, alongside rice or noodles, plus green vegetables, meat, tofu, Asian herbs and freshly-made dressings.
Dishes will be available to eat in and takeaway, and there will also be a grab-and-go selection including rice paper rolls, glass noodle salads, subs and soups.
The design has been created by Russell Sage, using natural wood and bright colour accents.
Martin, along with his brother Tom, has worked under the ETM Group umbrella to open a host of gastropubs and restaurant-bars across London. Martin also sits on the boards of Vietnamese-style group Pho and ping-pong bar company Bounce.
Commenting on the new opening, he said: "Although there are many takeaway lunch options in London, I saw a space in the market for fresh, made-to-order Asian salads alongside rice paper rolls, nutritious subs and soups. The menu is short and simple, catering to busy City types, but includes a wide variety of pan-Asian flavours that offer something truly different."
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