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Grazing extends its London reach with Purple Grape Catering acquisition

18 September 2019 by
Grazing extends its London reach with Purple Grape Catering acquisition

Delivery-based workplace and venue food company Grazing has announced the acquisition of Purple Grape Catering for an undisclosed sum.

Grazing, which currently provides catering to businesses and venues in the City and West End, will expand its reach across London as part of the new deal.

The move is also designed to support the company’s strategy of offering clients a complete catering solution that includes delivered-in, in-house workplace catering, hospitality and events.

Around £1m turnover is expected to be added to the Grazing business in the next financial year.

Purple Grape offers a wide range of event catering services and specialises in the corporate sector. The company has a strong customer base in the fashion and high-end retail industry, along with a large West End client base.

Among its listed venues are Noho Studios, Village Underground, 26 Leake Street, Adam Street, Greenwich Yacht Club and the Ministry of Sound. Following the deal it will operate as Purple Grape by Grazing.

Emily Gillan (pictured, left), founder and MD of Purple Grape, will continue to work in the business, supporting client relations and the overall events arm of Grazing.

Sam Hurst (pictured, right), chief executive of Grazing, said: “Having seen strong growth in our B&I business over the past 12 months, we wanted to complete the circle by being able to bring the highest quality events to our corporate client base and found the perfect opportunity to strengthen our events department at pace through this acquisition.

“Emily has built up an incredible business over the past 10 years and her creativity, passion for food, eye for detail and energy are an absolutely perfect fit with Grazing. I couldn’t be more excited about bringing Purple Grape into the Grazing family.”

Gillan added: “Ever since we set up Purple Grape, we wanted to create a business which was fun and fresh, and provided exceptional food. In Grazing, we found a company and team which is incredibly passionate and experienced, which is why it felt like the right fit to take the business forward.”

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