The Great Big Christmas Turn On campaign, launched by Vivid Hospitality Solutions in support of Hospitality Action, has announced its decision to delay the ‘big turn on' until December 2020.
The Great Big Christmas Turn On will see hundreds of hotels, restaurants, schools, universities and contract caterers across the UK simultaneously turn on their Christmas tree lights.
David King, managing director of Vivid Hospitality Solutions, announced the news in a statement: "In September 2019 we set ourselves a significant challenge; to raise money for Hospitality Action by setting a Guinness World Records title for the largest number of simultaneously illuminated Christmas Trees ever, all in different hospitality locations around the UK. The project aimed to highlight the fact that, while for most people, Christmas is a magical time of year, for many hospitality workers it's the busiest, most pressurised time in the calendar. Worst still, for those experiencing in-work poverty, it's a time of huge financial stress.
"The interest, enthusiasm and support we received was inspiring. However, following the feedback that we've received from many operators, we've come to realise that in order for the campaign to reach its full potential, they'd prefer to have more time to build this activity into their communications schedules, and make sure they maximise its PR value.
"In discussion with supporters, industry bodies and in conjunction with our partners The Caterer and Guinness World Records, we've decided that the best way to do justice to our ambition, is to postpone the Great Big Christmas Turn On for a year, to give all partners enough time to build on our current success.
"We want to set the bar even higher than we'd originally dreamed. So, our aim is to use the extra time to enlist the support of as many venues and attractions that employ hospitality workers as is possible. More time will enable us to exceed the expectations for the Guinness World Records title attempt, raise as much money as we can for hospitality people in difficulty and create an international festive event next December.
"We very much hope you'll allow us to count on your support for 2020 and continue your commitment to make the Great Big Christmas Turn On an unforgettable and spectacular hospitality industry event."
For further details, please visit the Great Big Christmas Turn On webpage, or speak to the Vivid Hospitality Solutions team on 020 3892 4660.
For any 2019 signees that have already paid, Vivid can either organise for an immediate refund, or hold donations in escrow for 2020. If Vivid do not receive instructions, donations will be held by default, and any interest raised will be passed to Hospitality Action.