Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Greene King vegan sales up 265% in 2019

16 January 2020 by
Greene King vegan curry vegan sales up 265%

Sales of vegan dishes at Greene King sites increased by 265% year-on-year in 2019, according to the pub giant.

The first weeks of 2020 have seen a further increase in sales of vegan main courses of 14% compared to the previous year, which the group attributes to more consumers participating in Veganuary.

Greene King increased the number of vegan dishes it offers by 45% across its branded venues, which include Farmhouse Inns, Chef & Brewer, Hungry Horse and its locals pubs, in the last 12 months.

Chief commercial officer Phil Thomas said: "It's no secret that across the sector we're seeing an increase in demand for vegan dishes as more and more customers choose plant-based meals, but I think what is surprising is the rate of growth.

"I think there was a longstanding assumption that vegan food was generally unexciting, but because of the creativity and passion we're putting into developing our plant-based dishes, we're increasingly seeing traditional meat-eaters actually choosing a vegan option when dining out on the strength of the dish itself."

Greene King will roll out a new vegan pizza across 250 Hungry Horse pubs in February and expects it plant-based food sales to jump again in 2020.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking