Hilton has said it will deliver an "industry-defining standard of cleanliness and disinfection" as it looks to introduce new measures in its hotels in a bid to reassure customers.
New cleaning measures will include placing room seals on bedroom doors, de-cluttering paper amenities such as stationery and increased disinfection of the most frequently touched room areas including light switches, handles and thermostats.
The programme, to be called Hilton CleanStay in North America, will launch in June in collaboration with RB (Reckitt Benckiser), the maker of Lysol and Dettol, with Mayo Clinic, the top-ranked hospital system in the United States as a consultant, to develop "elevated processes" and team member training.
The "rigorous system" will be rolled out across the hotel group's guest rooms, restaurants, fitness rooms and other public spaces.
Hilton president and chief executive Christopher J. Nassetta said: "Our first priority has always been the safety of our guests and Team Members.
"Hilton CleanStay builds on the best practices and protocols we've developed over the last several months, allowing our guests to rest easy with us and focus on enjoying the unforgettable experiences we have to offer – while protecting our team members who are on the front lines of hospitality."
RB and Hilton are also exploring opportunities to expand the programme into a global partnership.
Hilton has more than 6,100 properties, representing 18 brands, across 119 countries and territories. Last week it was announced that 4C Hotel Group had signed a £65m deal to finance the development of the UK's first Canopy by Hilton-branded hotel in London's Aldgate.