Hospitality Rising surpasses 120,000 job applications

22 May 2023 by
Hospitality Rising surpasses 120,000 job applications

Recruitment campaign Hospitality Rising has said over 120,000 job applications have been made through its platform.

It comes after the industry-wide jobs board announced it surpassed 100,000 applications last month.

Speaking at The Caterer People Summit, Mark McCulloch, campaign director and founder of Hospitality Rising, revealed the movement has also raised £900,000 from operators, suppliers and sponsors to support the recruitment drive.

It recently received £30,000 worth of financial backing from Soho House and 450,000 people have viewed its job postings.

McCulloch added the campaign will be entering its second year of fundraising come September, which will be supplemented by two new mascots, one representing the QSR sector and another representing pubs.

He mentioned he might pause fundraising after that until they "get more momentum".

The movement has also led him to reconsider the nature of application processes in general.

Speaking to The Caterer after the talk, McCulloch said operators need to make the application form "as frictionless as getting a Deliveroo, ordering an Uber, or listening to Spotify" in order to attract a younger generation.

Hospitality Rising launched last October in a bid to fix the sector's growing job vacancies and change young people's perceptions of a career in hospitality.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking