Hospitality set to score £900m in World Cup spend surge

UK football fans are expected to spend £898m across hospitality venues across the 2025 World Cup this summer – with forecasted spending more than double the £442m generated across hospitality during the 2022 tournament.

Data from Voucher Codes’ World Cup Spending Report forecasts that £536m will be spent on alcohol and other drinks during the tournament, while £361m is expected to be spent on food.

This represents a 46% increase on the £614m of hospitality revenue achieved during the 2024 Euros tournament.

Around 12 million consumers are set to spend across hospitality venues during the international football tournament, with later kick off times and late-licensing expected to drive more intentional spend from consumers.

Approximately eight in 10 of those visitors are expected to spend in their local pub during the tournament.

Overall visitor numbers are expected to be 79% higher than during the 2022 World Cup, and marginally below the 12.9 million registered during the 2024 Euros.

Voucher Codes chief commercial officer Moji Oshisanya said: “With the excitement of the World Cup drawing closer, pubs and other hospitality venues will be stocking up for the biggest sporting event of the summer, taking advantage of the longer tournament and evening kick-off times to cash in on food and drink sales across the country.

“With the addition of the later licensing laws enabling venues to keep their doors open long into the night, the World Cup provides the hospitality industry with an opportunity to boost summer sales, capturing customers whilst they’re eager and willing to spend. Venues who keep ‘value’ front-of-mind will win out, appealing to a budget-conscious consumer.”