A virtual forum for hoteliers, technology vendors and industry advisors has been launched to provide a platform for the industry to exchange ideas and network in the run up and during ITB 2021.
The Hospitality Technology Hub will connect the industry to exchange ideas, hold discussions and network with technology partners, industry consultants and fellow hoteliers in a bid to aid revenue recovery and commercial growth within the sector.
On 8 March – the day prior to the travel exhibition ITB in Berlin, which this year is being run digitally – the hub will offer on-demand content and live sessions on a variety of topics. Meanwhile, more than 50 technology providers have partnered with the forum to produce a digital exhibition of digital solutions on offer.
The Hospitality Technology Hub, a Virtual Forum, has been launched by IDeaS, the hotelier arm of technology provider SAS, which offers revenue management software and services.
"This is a difficult time for the global hospitality industry," said Klaus Kohlmayr, chief evangelist at IDeaS. "By hosting this platform, we can introduce a new means by which hotel technology providers and advisors can come together in a united front to support the industry's recovery efforts and drive a better future. Many hotel companies are using the current downturn to invest in new strategies and innovative technology. While we cannot meet in person, it is important we bring hoteliers together with the organisations that support them."