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Abode to launch townhouse hotel brand

06 April 2009 by
Abode to launch townhouse hotel brand

Boutique hotel group Abode is set to launch a townhouse hotel brand called Baby Abode, with the first property to open in London's Chelsea next month.

Located in the Grade-II listed Sydney House hotel near the Kings Road, which is owned by Bath Priory and Gidleigh Park owner Andrew Brownsword, the first Baby Abode will be a 21-bedroom high-end bed and breakfast.

Abode managing director Nick Halliday said the infrastructure of Abode Hotels is now well placed to support the launch of a sub-brand.

"We see a lot of properties that don't support the footfall for an Abode Hotel and the Michael Caines restaurant but work really well as room-led properties so that's where the inspiration for Baby Abode came from," he told Caterersearch.

"We're looking to launch Baby Abodes in the two capitals, London and Edinburgh, and have already earmarked two areas for future properties in London."

The Abode group is a growing collection of hotels founded by Brownsword and two-Michelin-starred chef Michael Caines.

The company currently owns four properties in Exeter, Glasgow, Canterbury and Manchester, with a fifth set to launch in Chester early next year. A sixth hotel in Salisbury is also in the pipeline.

Michael Caines aims for 10 restaurants by 2012 >>

Abode Hotels acquires Salisbury site >>

Abode two years on >>

By Kerstin Kühn

E-mail your comments to Kerstin Kühn here.

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