Accor is to launch its first Pullman-branded hotel in the UK with the opening of the Pullman London St Pancras.
The upscale four- and five-star Pullman brand will become the eighth Accor brand to be introduced to the UK, alongside Sofitel, MGallery, Novotel, Mercure, Ibis, Ibis Styles and Ibis Budget.
The 312-bedroom hotel will open this month after the transformation of what was previously a Novotel property on Euston Road, close to King's Cross, St Pancras and Euston stations. It features the 94-seat Golden Arrow restaurant and bar - named after the all-first-class Pullman train service between Paris and Calais in the 1920s - as well as 17 meeting rooms, including a 446-seat tiered theatre.
Signature Pullman services include free Wi-Fi, a connectivity lounge in partnership with Microsoft, Vinoteca by Pullman wine selection and an open kitchen in the restaurant.
Christophe Vanswieten, chief operating officer, Pullman Europe, said that the UK would play a key role in the future expansion of the brand. "Pullman has global brand awareness in progress, which we will build on in the UK, helping to grow Accor's presence in the UK's upscale market, ensuring that we have a hotel brand to suit any individual's requirements - from budget, to luxury," he explained.
The hotel's colourful and textured design has been inspired by its location, drawing on the energy of the city and the linear image of railway life.
With the opening of its first UK hotel, Pullman will have 68 properties in main regional and international cities and prime tourist destinations in Europe, Africa, the Middle East, Asia-Pacific and Latin America. Accor - which has a total of 4,400 hotels worldwide - intends to have 150 Pullman hotel across the globe between 2012 and 2020.
By Janet Harmer
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