Accor introduces eighth brand to UK with Pullman launch

13 September 2012 by
Accor introduces eighth brand to UK with Pullman launch

Accor is to launch its first Pullman-branded hotel in the UK with the opening of the Pullman London St Pancras.

The upscale four- and five-star Pullman brand will become the eighth Accor brand to be introduced to the UK, alongside Sofitel, MGallery, Novotel, Mercure, Ibis, Ibis Styles and Ibis Budget.

The 312-bedroom hotel will open this month after the transformation of what was previously a Novotel property on Euston Road, close to King's Cross, St Pancras and Euston stations. It features the 94-seat Golden Arrow restaurant and bar - named after the all-first-class Pullman train service between Paris and Calais in the 1920s - as well as 17 meeting rooms, including a 446-seat tiered theatre.

Signature Pullman services include free Wi-Fi, a connectivity lounge in partnership with Microsoft, Vinoteca by Pullman wine selection and an open kitchen in the restaurant.

Christophe Vanswieten, chief operating officer, Pullman Europe, said that the UK would play a key role in the future expansion of the brand. "Pullman has global brand awareness in progress, which we will build on in the UK, helping to grow Accor's presence in the UK's upscale market, ensuring that we have a hotel brand to suit any individual's requirements - from budget, to luxury," he explained.

The hotel's colourful and textured design has been inspired by its location, drawing on the energy of the city and the linear image of railway life.

With the opening of its first UK hotel, Pullman will have 68 properties in main regional and international cities and prime tourist destinations in Europe, Africa, the Middle East, Asia-Pacific and Latin America. Accor - which has a total of 4,400 hotels worldwide - intends to have 150 Pullman hotel across the globe between 2012 and 2020.

Accor to open four hotels and create 170 jobs in London >>

Accor invests £5m in employee training ahead of 3,500 new jobs >>

St Ermins to become Accor's first MGallery hotel in London >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking