Search
The Caterer

Accor opens its 400th Etap hotel in Europe

16 December 2009 by
Accor opens its 400th Etap hotel in Europe

Etap Hotel, the budget brand from Accor, has opened its 400th hotel in Europe, in Verdun, France.

The 70-bedroom hotel features the Etap's new Concoon concept, launched earlier this year and already introduced into 30 hotels.

New features include a soft duvet, touch-sensitive reading lights, spacious shower, flat-screen TV with a multimedia dock, bigger luggage storage area and full-length mirror.

Public areas have also been redesigned by Priestman Goode, with a brighter and more inviting reception area and breakfast room.

Etap now has 34,000 rooms across its 400 hotels in 10 countries in Europe, with 16 in the UK. Half of the properties are operated under franchise agreements.

Accor plan to expand the Etap brand to more than 500 hotels and 45,000 rooms in around 20 countries by 2011.

Accor to double Etap UK estate >>

Huge predicted growth for budget sector >>

Etap brand wins hotel marketing award >>
By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!