Accor rebrands as AccorHotels

08 June 2015 by
Accor rebrands as AccorHotels

French hotel group Accor has rebranded as AccorHotels as it looks to triple the number of properties it offers on its website by signing up more independent hotels.

The new group name encompasses 12 brands, including Sofitel, Mercure, Novotel, Ibis and Ibis Styles, across a portfolio of 3,700 hotels in 92 countries. It eventually hopes to offer digital distribution through to more than 10,000 hotels worldwide.

AccorHotels will now boast the Feel Welcome tagline and logo in all its communications.

Sébastien Bazin, chairman and chief executive, said the new name reflects the group's aim "to go further, faster".

"Accor becomes AccorHotels and proudly reassumes its role as a pioneer hotelier that never stops innovating and surprising, at the cutting edge of digital technology, but while remaining a hotelier, first and foremost. The Feel Welcome promise is a strong commitment to all our audiences and enriches the bond between the group and its brands."

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking