Search
The Caterer

Accor reveals expansion plans

24 October 2007 by
Accor reveals expansion plans

French-owned hotel group Accor has revealed plans to expand its network of worldwide hotels to 5,000 by 2010.

The company, which currently operates just over 4,000 hotels globally, hopes to increase market share in the mid-range sector in Europe and accelerate its growth in budget and mid-range hotels in emerging markets, such as China.

Meanwhile, the number of hotels wholly owned by the group is expected to drop to 23% by 2010 from 50% at end-2006, in favour of management contracts and franchises, to give "more flexibility," according to chief executive Gilles Pelisson.

Accor expects to have 180 hotels open or in development in the country by 2010.

In India, the group expects to have 40 budget and mid-market hotels in 2010 compared to just one last year.

Another target is to accelerate growth in the group's budget Motel 6 network in the USA.

Accor also confirmed plans to launch a budget All Seasons brand in Europe.

Accor plans massive growth in China >>

Accor revives Pullman brand >>

Accor to expand Mercure brand in the UK >>

Accor reports a rise in revenues >>

By Daniel Thomas

E-mail your comments to Daniel Thomas](mailto:daniel.thomas@rbi.co.uk?subject=Accor reveals expansion plans) here.

[The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!