French hotel group Accor wants half of its mangers to be women, with an intermediary target of 35% to be achieved by 2015.
The company, which currently has 188 hotels in the UK, announced its objective at the launch of its international women's network, Women at Accor Generation (WAAG).
Open to both women and men across 3,500 hotels in 92 countries, WAGG's aim is to fight against stereotypes and help Accor reach its gender equality objectives.
It hopes that by mentoring, sharing of experiences, training, and collaborating through networks, more women will have greater access to managerial positions.
WAGG is chaired by Sophie Stabile, Accor's global chief financial officer.
"There are more female graduates than male graduates, and yet women are under-represented in corporate managerial positions," she explained. "We know that mixed teams are more innovative and more efficient.
"Women at Accor Generation aims to give women confidence in their potential, to embolden them, and to accompany them as they take this approach."
By the end 2015, the network aims to have 3,000 members and to have deployed all its action plans and workgroups, worldwide.
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By Janet Harmer
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