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Accor to expand Mercure brand in the UK

19 March 2007 by
Accor to expand Mercure brand in the UK

Accor hotel group has sealed a deal to expand its mid-scale Mercure brand by more than 20 units in the UK.

The French-owned group has signed a management contract with private equity fund Moorfield Real Estate Fund to manage 23 hotels and 2,236 rooms under the Mercure brand.

The 20-year contract to manage Mercure brand hotels is renewable for a period of 10 years.

Accor currently has just two Mercure properties in the UK at London's City Bankside and in Brigstow, Bristol.

However, there are already plans for Mercure-branded sites at the Castle Hotel in Windsor, the Queen's hotel in Cheltenham, the St Paul's hotel in Sheffield and the Shakespeare hotel in Stratford upon Avon.

The brand is Europe's third largest chain with 723 properties in 49 countries. Accor has 97 hotels in the UK.

Accor also announced its 300th hotel in the Asia-Pacific region, the 296-room Grand Mercure Xidan Beijing, and plans six new Mercure properties for the region by the end of the year.

Accor reports 50% hike in profits >>

Accor agrees sale and leaseback deal on one third of its UK hotels >>

Accor sells hotels in Germany and Netherlands >>

Accor website >>

By Emily Manson

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