AccorHotels has signed a new hotel in Bridgwater Somerset, increasing its Mercure portfolio in the south west of England.
The Mercure Bridgwater will feature more than 100 rooms and is expected to open in August 2017.
It has been signed under a franchise agreement by DC Hotels (Bridgwater) Ltd.
One of AccorHotels' strategic priorities is to accelerate franchise growth, particularly for the Mercure and Ibis Styles brands, as the company continues to expand.
Thomas Dubaere, managing director Accor UK and Ireland said: "The signing of the Mercure Bridgwater is another positive step in AccorHotels ambitious expansion plans and the strengthening of our portfolio in our mid-scale brands.
"The Mercure brand offers a unique combination of the celebration of the local area and the reassurance of a globally recognised high standard."
Deepak Chainrai, of DC Hotels (Bridgwater) Ltd, added: "The Mercure brand represents the high quality that the regeneration of Bridgwater has worked so hard to achieve. This is our first partnership with AccorHotels and I look forward to the Mercure Bridgwater playing a significant role in the local economy, creating new jobs, and becoming the place to stay for visitors to the local area."
In the UK the Mercure brand can be seen in 86 hotels nationwide, while internationally it has 732 hotels with more than 90,000 rooms in 55 countries.
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