AccorHotels is to integrate its luxury private rental platforms Travel Keys, Squarebreak and Onefinestay under the Onefinestay brand before the end of the year.
AccorHotels has owned 49% of French villa rental company Squarebreak since February 2016, and will be acquiring the entire share capital over the coming weeks. It acquired Travel Keys earlier this year, and Onefinestay for £117m in 2016.
The integration of the three hospitality platforms will mean Onefinestay will have a portfolio of around 10,000 luxury home rentals across six continents.
The portfolio will be placed under the responsibility of Javier Cedillo-Espin, who has been appointed chief executive of Onefinestay to head up the grouping of the three brands collaboratively with a team of their executives.
Cedillo-Espin said: "With this new step in consolidating our leadership position, Onefinestay now has a sound platform combining brand excellence, a vast and complementary offer and distribution efficiency. We are hugely excited about the global development potential for our network. Our guests are always asking for more places where they can enjoy our professional hospitality and concierge experience and the integration of these three innovative brands is the answer."
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