Search
The Caterer

AccorHotels to launch new Greet brand

05 February 2019 by
AccorHotels to launch new Greet brand

AccorHotels is set to launch a new brand called Greet, a spokesperson for the French hospitality company has confirmed.

No further details were available, however French newspaper Le Figaro yesterday reported that the brand would focus on small, independent hotels of 50-70 bedrooms, with little to no brand standardisation other than the requirement of a bar area.

The newspaper reported that the brand is due to launch this summer. Greet would be AccorHotels' 34th brand. The group has a global portfolio of more than 4,600 hotels, resorts and residences across 100 different countries, with more than 200 properties across 10 brands in the UK.

Why do big hotel companies need so many different brands? >>

AccorHotels to pursue €442m Orbis takeover >>

Accor completes Mövenpick acquisition >>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.