Airbnb unveils new features in bid to woo high-end travellers

23 February 2018 by
Airbnb unveils new features in bid to woo high-end travellers

Airbnb has announced new features, including independently verified listings and luxury custom trips, in an attempt to attract luxury travellers.

Airbnb Plus will see homes inspected and verified in person against a 100-plus point checklist covering cleanliness, comfort and design. The feature, which Airbnb has said is "intended for guests looking for beautiful homes, exceptional hosts and added peace of mind", has been launched with 2,000 hosts in 13 cities.

Beyond Airbnb is also looking to attract the premium market by offering custom-designed trips and some of the finest hosts on the platform. The move follows the company's acquisition of Luxury Retreats and will launch in spring.

Airbnb Collections is also planned to increase the usability of the platform, with Airbnb for Family and Airbnb for Work launching yesterday. Collections for social stays, weddings, honeymoons, group getaways and dinner parties will launch later this year.

Airbnb co-founder, chief executive and head of community Brian Chesky said: "Ten years ago we never dreamed of what Airbnb could become. In fact, people thought the idea that strangers would stay in each other's homes was crazy.

"Today, millions of people every night do just that. But we want to go further by supporting and expanding our community so that in 10 years' time, more than one billion people a year will experience the benefits of magical travel on Airbnb."

Airbnb brand value exceeds all but one hotel brand for the first time>>

New Airbnb technology to support boutique hotel listings>>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking