Nearly 90% of UK consumers believe hotels and tourism companies have a responsibility to operate in a way that protects the environment, research has revealed.
A survey of 2,000 UK consumers, conducted by Travelodge to mark British Tourism Week, revealed that 54% want to offset the carbon emissions from their next stay in a hotel.
Seventy per cent would travel by train rather than car on a domestic break if it meant cheaper hotel prices, while 50% would like to see the total Co2 footprint of a hotel stay or travel journey on the receipt.
Guy Parsons, chief operating officer at Travelodge said: "Consumers are beginning to accept that our leisure choices can impact the environment we live in. The positive news is they are prepared to change the way they holiday."
By 2012, Travelodge aims to cut its carbon footprint by 55,000 tonnes. It is piloting wind turbines on hotels, water and waste reduction schemes and more energy efficiency hotel rooms.
By Daniel Thomas
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