Amaris Hospitality has added an eighth brand to its portfolio of hotels after taking over the management of the 168-bedroom Crowne Plaza Marlow, under a franchise agreement with InterContinental Hotels Group (IHG).
The hotel was previously managed by Redefine BDL Hotels. Located in five acres of grounds, the Crowne Plaza Marlow, features the Glaze restaurant, a conference suite for 450 delegate and a banqueting suite for 300 guests, a health and fitness centre and beauty salon.
Owned by Lone Star, Amaris Hospitality is currently undertaking a rebranding programme across its 74 hotels across the following brands: Jurys Inn, Mercure, MGallery, Ibis Styles, Hilton, DoubleTree by Hilton, Hilton Garden Inn and Crowne Plaza.
Taking over the direct management of the Marlow hotel will mark the first time that Amaris has operated a hotel under an IHG brand. While the Jurys Inn brand is owned by Amaris Hospitality, Mercure, MGallery and Ibis Styles are owned by AccorHotels, with the other brands belonging to Hilton Worldwide.
John Brennan, chief executive of Amaris Hospitality, said the hotel fits well into the strategy to position the company as "one of the UK's most significant owner and manager of well invested, modernised branded hotels".
"We're very pleased to be adding another high performing hotel and yet another iconic hotel brand to the Amaris Hospitality portfolio."
Amaris Hospitality was established by Lone Star in July 2015, bringing together properties from four separate hotel portfolios acquired over the past three years.