The owner of the Vincent hotel in Southport is to operate a 116-bedroom aparthotel which is to be developed in Liverpool's Ropewalks district.
Paul Adams has signed a deal with Liverpool developer Elliot Group to run the new business which is expected to open in December 2017.
The £20m Times Aparthotel by Vincent on Seel Street will become a sister property to Adam's two existing outlets, the four-AA-star, 59-bedroom Vincent hotel in Southport and the Vincent Café & Cocktail Bar in Liverpool, which he co-owns with former Liverpool football player Stephen Gerrard.
Designed by Falconer Chester Hall architects, the brick-built aparthotel will blend in with the neighbouring Georgian and Victorian buildings and will feature a rooftop pool, bar and beauty room.
Adams said that the new project marks the next logical step for his expanding business.
"The Vincent brand is about delivering quality service and attention to detail, and these are principles that can be applied to a range of formats," he explained.
"Liverpool's strong convention and leisure markets as well as the development's Ropewalks location make an aparthotel format the natural choice, given the number of multi-guest parties that we expect to use the hotel."
The aparthotel will form an additional phase to Elliot Group's £40m residential development on Wolstenholme Square.
Elliot Lawless of Elliot Group said: "I'm delighted to conclude the deal with and to bring a brand like Vincent to Ropewalks. It's an intensely urban neighbourhood and Vincent is the perfect brand for it. Paul has a great track record and his reputation will add value to our Wolstenholme Square project and the wider neighbourhood