ASAP confident of significant growth in serviced apartment sector in 2015

12 February 2015 by
ASAP confident of significant growth in serviced apartment sector in 2015

Membership of the Association of Service Apartment Provider (ASAP) is set to double in size by the end of the year, reflecting a sector which is carving out an increasingly stronger presence in UK hospitality.

James Foice, managing director of ASAP, said that membership growth was mirrored by new serviced apartment units coming on stream. "To date we know of nearly 850 new apartments being opened during this year, a 6% increase on the current stock, but we expect that figure to rise substantially."

Occupancy of ASAP properties increased 2.1% year-on-year to 84.5% during 2014, while for the rest of the UK it was up 2.6% to 81.9%.

Foice said that the sector was increasingly looking to target leisure travellers, as well as the corporate sector. "ASAP's quality assessment programme has strong appeal to families visiting the UK, who, like business travellers, want to know that units have been properly assessed and they know what they're getting for their money," he explained.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking